Are WeChat Service Accounts Killing Apps In China?
Social networks have long been used as a marketing tool for applications. But in China, the WeChat Official Account , born out of Chinese tech behemoth Tencent’s social network WeChat, is redefining...
View ArticleVideo: We followed this Chinese gay KOL to Gay Pride in Taiwan
Xiaohun, a gay KOL (key opinion leader) from China, runs a successful WeChat official account dedicated to the LGBT community in China. Starting in June 2015, he now has over 20,000 followers on...
View ArticleFather of WeChat announces independent app for Official Accounts
Allen Zhang, more commonly known as the “Father of WeChat”, disclosed at WeChat’s annual open class that the company is planning to launch an independent app for Official Accounts, the highly popular...
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